{"componentChunkName":"component---src-templates-project-tsx","path":"/work/ana-airlines","matchPath":"/work/ana-airlines/*","result":{"pageContext":{"matchPath":"/work/ana-airlines/*","_type":"projectContent","main":{"_type":"projectMain","attributes":[{"_key":"c60e41eae2a3","_type":"projectAttribute","copy":"ANA Airlines","label":"Client"},{"_key":"bee0ef563f95","_type":"projectAttribute","copy":"VMLY&R","label":"Agency"}],"description":[{"_key":"d34be4bf2c42","_type":"block","children":[{"_key":"d313a7664ae2","_type":"span","marks":[],"text":"All Nippon Airways (ANA)‘s newest ad campaign “Japan Elevated” is their US debut and first work created with their VMLY&R partnership. We’re honored to have been chosen to create the original music, sound design, and final mix for this gorgeous ad. ANA is the largest airline in Japan and prides itself on its sophistication, advanced technologies, and premium brand position. We worked with extended harmonic techniques and utilized a mix of Japanese instrumentation (taiko drum, Japanese gamelan, koto) and traditional classical ones (choir, celesta, piano) inside an electronic production to conjure the surreal imagery. The whole fantastical journey is designed to entice a North American audience of affluent millennials to explore Japan and all its wonders via ANA and its “elevated” in-flight experience."}],"markDefs":[],"style":"normal"}],"fullWidth":false,"indexImage":{"_type":"figure","asset":{"_id":"image-a04de159c3de209f3d5f8e6522a0d8ff38705c46-3614x2032-png","_type":"sanity.imageAsset","_rev":"T6vE9pod60KeyKZcDH1TSm","_createdAt":"2021-02-16T21:34:48Z","_updatedAt":"2021-02-16T21:34:48Z","assetId":"a04de159c3de209f3d5f8e6522a0d8ff38705c46","extension":"png","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.7785433070866141,"height":2032,"width":3614},"hasAlpha":true,"isOpaque":true,"lqip":"data:image/png;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#573d29","foreground":"#fff","population":4.28,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#3f2909","foreground":"#fff","population":0.27,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#a57c63","foreground":"#fff","population":4.36,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#a9bacc","foreground":"#000","population":1.83,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#87bbec","foreground":"#000","population":0.06,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#a57c63","foreground":"#fff","population":4.36,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#2e8cc0","foreground":"#fff","population":1.53,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"YTCW_Web_VideoThumbnail_ANA_2.png","path":"images/ln283xzo/production/a04de159c3de209f3d5f8e6522a0d8ff38705c46-3614x2032.png","sha1hash":"a04de159c3de209f3d5f8e6522a0d8ff38705c46","size":7409260,"uploadId":"PoFN1ekiSSNrK2pXBiaIEgSFspvnGpMs","url":"https://cdn.sanity.io/images/ln283xzo/production/a04de159c3de209f3d5f8e6522a0d8ff38705c46-3614x2032.png","id":"image-a04de159c3de209f3d5f8e6522a0d8ff38705c46-3614x2032-png","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"0f91a773045ef34a677e9ef062c3311f","counter":504,"owner":"gatsby-source-sanity"},"parent":null}},"media":{"_type":"media","image":{"_type":"figure","alt":"ANA | Japan Elevated","asset":{"_id":"image-bf27a53e9379a882b590f71abd2e2df56c9c1ca3-1920x1080-jpg","_type":"sanity.imageAsset","_rev":"CorcHXU0J9gHHHaTi0aPXQ","_createdAt":"2021-03-25T21:53:32Z","_updatedAt":"2021-03-25T21:53:32Z","assetId":"bf27a53e9379a882b590f71abd2e2df56c9c1ca3","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.7777777777777777,"height":1080,"width":1920},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#4f6b8e","foreground":"#fff","population":0.79,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#0c5aa0","foreground":"#fff","population":0.02,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#95b9d1","foreground":"#000","population":8.65,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#95b9d1","foreground":"#000","population":8.65,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#a1e7fc","foreground":"#000","population":0.03,"title":"#000"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#5b7f99","foreground":"#fff","population":0.57,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#3492c6","foreground":"#fff","population":4.19,"title":"#fff"}}},"mimeType":"image/jpeg","originalFilename":"YTCW_Web_ANA_hero.jpeg","path":"images/ln283xzo/production/bf27a53e9379a882b590f71abd2e2df56c9c1ca3-1920x1080.jpg","sha1hash":"bf27a53e9379a882b590f71abd2e2df56c9c1ca3","size":85471,"uploadId":"tB6ZA5axuWF9nIcdeUo0Ps434cZHP35h","url":"https://cdn.sanity.io/images/ln283xzo/production/bf27a53e9379a882b590f71abd2e2df56c9c1ca3-1920x1080.jpg","id":"image-bf27a53e9379a882b590f71abd2e2df56c9c1ca3-1920x1080-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"4cf9bcbddbdcd890af8719ab5e25428f","counter":546,"owner":"gatsby-source-sanity"},"parent":null}},"video":{"_type":"videoEmbed","id":"328227219","service":"vimeo","url":"https://vimeo.com/328227219"}},"slug":{"_type":"slug","current":"ana-airlines"},"tags":[{"_id":"a91e44e4-a16a-4d58-b0a6-a30a48c1e442","_type":"tag","_rev":"5iJbFCoe1Gw183mGW1dvix","_createdAt":"2021-01-19T18:54:17Z","_updatedAt":"2021-03-27T07:42:20Z","order":0,"slug":{"_type":"slug","current":"original-music"},"title":"Original Music","id":"-6fd5d3f5-0b69-5d64-bd08-fe8ff6bb2f69","children":[],"internal":{"type":"SanityTag","contentDigest":"245516cc1742c835ad713818a2cbff3c","counter":142,"owner":"gatsby-source-sanity"},"parent":null},{"_id":"8bf9b13c-34c7-42f3-a888-e10bfe6fb646","_type":"tag","_rev":"qx5j13XHaxUXsDwvpx2SMJ","_createdAt":"2021-01-18T23:37:38Z","_updatedAt":"2021-03-27T07:42:20Z","order":1,"slug":{"_type":"slug","current":"sound-design"},"title":"Sound Design","id":"-ab427cdd-5fd9-5030-869b-f48841f31127","children":[],"internal":{"type":"SanityTag","contentDigest":"a025d574961992bcf8e29e94d6ef9ecd","counter":125,"owner":"gatsby-source-sanity"},"parent":null},{"_id":"0a7950ca-f5b2-40a4-9775-a33a68fff69d","_type":"tag","_rev":"qx5j13XHaxUXsDwvpx2SQf","_createdAt":"2021-01-19T18:54:23Z","_updatedAt":"2021-03-27T07:42:21Z","order":2,"slug":{"_type":"slug","current":"mix"},"title":"Mix","id":"-846ef743-16dd-549a-8831-7a092414fedb","children":[],"internal":{"type":"SanityTag","contentDigest":"dad5930a92b3c95fbce089b54425bc60","counter":53,"owner":"gatsby-source-sanity"},"parent":null},{"_id":"2c26a6db-fcdf-42c0-90ae-ef6f91ca7852","_type":"tag","_rev":"CorcHXU0J9gHHHaTi7Q0Hk","_createdAt":"2021-01-18T23:57:40Z","_updatedAt":"2021-03-27T07:42:22Z","order":4,"slug":{"_type":"slug","current":"advertising"},"title":"Advertising","id":"-bb379649-7e32-5e2a-ad3b-0dafc5168e37","children":[],"internal":{"type":"SanityTag","contentDigest":"142eefeda0eac802bb9970a427a0f9ee","counter":74,"owner":"gatsby-source-sanity"},"parent":null}],"title":"ANA Airlines"}}},"staticQueryHashes":["1035213774","1562140649","2134521160","589251753","788975796"]}